Copywriting is about writing simply.
It’s not hard to write a paragraph. It is hard to write one great sentence.
When you begin a copywriting project, you outline two things: your product and your customer.
I wanted to practice on my podcast, so I asked, “what is my product and who is my customer?”
In the beginning, I wrote long paragraphs.
Then, my paragraphs became sentences.
Finally, I had one sentence for each question —
The In Bloom podcast is about leveraging curiosity to explore the matrix, and eventually escape it.
The In Bloom podcast is for anyone seeking to do the same.
There’s so much craziness in the world, sometimes I feel like I’m actually living in the matrix.
Once you’ve defined your short, simple answers, you act.
What do you need to do to be completely aligned?