Influence or Influenced??

How many things influence your decisions?

More than you think.

And trying to become conscious of all of those small things is almost impossible.

As a consumer, you’re poorly positioned and on-guard.

You can’t predict where the next ad, fake guru, made in china product, or “cure-all” will come from. If they say the right thing, or catch you in the right moment…you might just buy something you don’t need.

I hate that.

Instead of falling into those traps, I’ve found that the more I become a producer, the less vulnerable I feel.

Marketing and sales became a science in the past 20 years.

When you’re a producer, you learn those formulas, and become conscious of the traps you might be falling into.

Instead of earning my money, the most compelling ads, gurus, products and courses earn my respect.