Welcome to My Project
How much could I learn by building a business from scratch?
I was curious, so I went for it.
Final Overview
- Begin with an idea and brainstorm as much as possible
- Build a business plan to gain further clarity
- Sign onto Shopify and build website
- Realize you don't want to use Shopify and build a new website on Squarespace
- Begin building marketing plan
- Recognize a few holes in your marketing plans
- Decide to pivot on the business idea
- Rectify business plan to fit new desires
- Build customer persona and do more research
- Build new website on Squarespace to fit new idea
- Design basic logo
- Brainstorm and clarify brand story
- Build a content schedule
- Schedule meetings with directors to make this a reality
Now that you have a big-picture idea, let's start back at the beginning.
You can click on any of the highlighted words to get to a more in-depth post about that subject and my process.
Week One
- Began Brainstorming Businesses to Create
- Decided on a business
- Created my Documentation Hub, outlined day-to-day tasks, and scheduled as necessary
- Bought domain
- Subscribed to Shopify
Week Two
- Outlined my Business Plan
- Conducted research for my marketing plan
- Built Target Personas
- Built my first Shopify website and my second Squarespace website
- Secured social media names
Week Three
- Decided on the assumptions I wanted to test with FB ads
- Decided to pivot on the idea
- Created my third and final website using Squarespace
- Wrote out my brand story
- Designed my logos with Canva
- Edited my business plan
Week Four
- Began to compile and edit all documentation
- Bought LLC for self
- Called and emailed local retirement homes
- Edited Marketing Strategy
- Outlined KPIs for continued success
- Built a content schedule for building a brand presence on medias
Next Steps
Though the month is finished, I am far from being done with my project. I plan to continue this as a passion project to continue fine-tuning my execution skills, and to interact with my local community.
- Create a Welcome Newsletter
- Test Technical Gear
- Schedule In-Person Visits
- Create Content For a Month in Advance
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