Week One Update: Project LifeBook

In week one, my objective was to build. Here was the week’s overview. 

Everybody says that experience is the greatest educator. In the future, I want to create businesses. Thus, I decided that I might as well see how much I could learn by challenging myself to create a business in 30-days. If you’ve ever thought about doing this, and hope to live vicariously through me, you can follow my journey here and check my socials where I post regular updates. 

Basic Pre-Week Overview: 

  1. Monday – Tuesday: Brainstorm 
  2. Wednesday: 
    • Post Outline into Slack
    • Sign into Shopify 
    • Look through product options
    • Jump onto Facebook and make sure your ads account is squared away 
    • Record an intro video – presenting what you’re doing and why 
  3. Thursday:
    • Make Product Choice 
      • Outline Target Persona for this product 
        • Keep in mind their likes and dislikes – for the marketing 
        • Build out a Target Persona Hypothesis Board – to keep track of everything I’m learning about this person 
      • Follow Competition (analysis)
        • Notate what they’re doing well and where they’re falling short
        • Make sure that there’s space in this market for you to compete 
    • Build Website
    • Record this process
  4. Friday:
    • Finish building website 
  5. Saturday – my creative/idea day 
    • Sit with your product and brainstorm ways you could market it, ad copy, designs, etc. 
    • Build out my campaign ideas 
      • Make extremely actionable 
    • Document all hypotheses and tests to run 
    • Documentation day – outline everything I have done up to this point – decide where I will keep it. Maybe a YouTube channel video idea for later – record and write.

Reflection on Week One: 

  • Week One was good. I got my idea solidified and began executing.
  • With the shopify hurdle it’s going to take me longer to build my website than I wanted – essentially, I’m going to have built two websites (starting over with a new web builder)
  • I had wanted to start on my FB ads, but if I don’t have a website, I don’t want to send people to it. 
    • I’m going to have to push this back a bit.